Holland, a native of Tuscaloosa, Alabama, enters his first season with the Rams in 2020-21, spending the last three seasons as an assistant coach at UT Permian Basin. While at UTPB, Holland helped the Falcons reach the conference playoffs the last two seasons while improving the offense which scored 84.5 points per game. He coached two All-Conference selections including Jacob Ledoux who was named Newcomer of the Year in the 2018-19 season.
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Prior to UTPB, Holland spent time at the University of Arkansas – Fort Smith in the Heartland Conference before the Lions joined the LSC. Under his watch, UAFS posted the best record in Division II school history at 24-6 on their way to a Heartland Conference championship and an appearance in the NCAA Tournament.
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Before beginning his collegiate coaching career, Holland served as a skills trainer in Atlanta, developing many high-level players including two first-round NBA draft picks. During his four years, Holland trained over 40 players in the Metro Atlanta area they earned collegiate scholarships and trained multiple state championship and Final Four teams in Georgia and Alabama.
As a player, Holland began his career at Rice University before transferring to College of Central Florida where he won a conference championship and set a school record for wins at 28-6. He finished his playing career at the University of Sioux Falls, helping his team to a 20-win season while leading in assists and averaging 10.6 points per game.
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Holland graduated with a degree in Sports Management from the University of Sioux Falls with a concentration in coaching.
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